Please note Simply Alfie is on a Winter hibernation. For any questions, please email


'Simply Alfie focuses on bright, fun and unique handmade pieces for the women who love statement accessories and standing out! Each piece serves as a physical reminder to live life colourfully and to embrace your uniqueness daily!!'



Hi, and welcome to Simply Alfie! My name is Anthea and I am based in Melbourne, Australia.
Simply Alfie was born out of my love for jewellery and the simple decision to start making something I was addicted to buying! 
My love (or perhaps obsession some might say) of jewellery came from an early age working with my grandmother in her jewellery store during the Christmas holidays. Needless to say I developed expensive tastes!
The next logical step, whilst years later, was to start creating something I loved buying for others to enjoy, and hence Simply Alfie was created!
I'm not sure about you, but I can't leave the house without having a pair of earrings attached to my ears! Without them I don't feel complete and hence, my personal earring collection is quite large!! I plan on making the Simply Alfie selection also large, in a range of styles and designs that will allow the other avid lovers of earrings out there (because I know I'm not the only one) shop for every occasion that calls for a beautiful pair of earrings!

Whether you're after something simple for every day, to match an outfit or be a statement on their own, I've got you covered.

*All earrings are backed with surgical steel backings, meaning they are great for those with sensitive ears!  Earrings on hoops are surgical stainless steel.